Chain of Action

Did you see the movie, Pay It Forward ?  It’s about a child who comes up with an idea to change the world — if everyone would perform a random act of kindness and then ask the recipient to “pay it forward” with an act of kindness toward someone else, we would have a kindler, gentler world.  The movie didn’t originate the concept, but it did make it more of a mainstream idea in today’s IT’S ALL ABOUT ME culture. 

Well, Chain of Action is a product of Mike Desormeaux’s creative thinking.  Mike wanted to find a way to “track” the good deeds and random acts of kindness in order to provide the feedback that would encourage people to, indeed, pay it forward.  Of course, hearing about others’ inspiring stories also, at worst, lifts our spirits and, at best, encourages us to do likewise. 

In a nutshell, you do a good deed.  Then you pass on a special key chain that has a unique number on it.  You share your story online.  Then you follow your key chain as it creates a “chain of action”. The key chain is encoded with your postal or zip code so that you can see how far across the country or world your key chain travels! 

You can check out the Chain of Action program at:



1 Comment »

  1. RebekahC said

    What an interesting concept. Reminds me a bit of the book site, where readers can pass the love of reading along and then track their book’s travels.

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